Salary: 50 000 - 60 000 + EQUITY
Industry: CARE
Contract: full time
LOCATION: Elephant & Castle
Information on the company
Our client is a healthcare challenger startup on a mission to save independent medicine in the USA by helping doctor-owned practices across stay owned, delivering health care on their terms rather than being absorbed by large corporate systems. They do this by reducing reliance on insurance companies through alternative payment models, diversified income streams, providing fair capital so physicians don’t have to sell, simplifying messy practice tech with smarter systems and AI automation, and building a strong community so independent doctors can act collectively with real leverage.
After raising their Series A, they’ve entered a fast-moving phase of pivoting & experimentation. They’re testing, learning, and iterating quickly as they sharpen their product market fit and decide which tools to build and scale. Culture matters here. They take their values seriously, invest heavily in how they work together, and make time to connect through regular offsites in North America including the Bahamas. They have a high feedback culture, focus on fast problem solving, collaboration, and having fun at work.
They’re looking for people who think quickly, love to iterate, and enjoy moving at speed, not just talking about it, but building, shipping, and improving continuously. HQ’s in Canada and London
ABOUT THE ROLE…
Care providers are navigating one of the most complex operating environments in the UK — sponsorship compliance, Home Office regulation, CQC standards, and a workforce crisis that isn't going away. When Care Providers use our client’s B2B SaaS, they keep their staff, protect their sponsorship licence and deliver better care.
Owning the post-sale relationship end-to-end, you will be building the post sales revenue engine with the Commercial Director & the Founder. That means as well as onboarding customers, driving adoption, and turning users into advocates you will be retaining and growing accounts. You'll work directly with senior decision-makers from HR directors to CEOs across enterprise care groups and smaller providers alike.
This isn't a reactive support role. You'll be proactive, commercial, and strategic: spotting upsell opportunities, negotiating renewals, shaping how they deliver our product, and feeding insight back into the business that changes what they build and how they sell.
WHAT YOU’LL DO
This is a new London-based role as the team’s third hire (first marketing hire), owning marketing end-to-end. You’ll drive rapid experimentation and real-time learning to grow brand & product awareness creating standout, shareable content and partnering closely with engineers to launch automated campaigns and systems quickly in an ambiguous, fast-moving environment. Experimentation matters more than perfection!
Viral Content and Cultural Presence
Create viral content designed for reach, conversation and cultural cut through including memes, provocative posts and cultural commentary
Balance virality with sustained momentum so attention compounds over time rather than spiking once
Continuous Content Flow
Ship steady output including short clips, meme variations, cultural observations and reflections.
Create rhythm and familiarity across platforms including LinkedIn, TikTok, X, Instagram, Threads and YouTube
Use AI tools fluently to create content at significantly higher speed
Experiment Led Distribution
Design concrete distribution ideas for each company experiment
Move experiments forward by getting the right message to the right people at the right time
Test hypotheses through targeted, time bound distribution designed for participation and learning.
AI Powered Marketing Systems
Build AI powered workflows and automated systems to scale campaigns with minimal manual work.
Coordinate with engineers to specify and implement automated marketing systems such as comment tracking, social scheduling, response automation and dashboards.
Use AI to continuously improve content quality based on performance data and feedback loops.
Product Marketing and Technical Coordination
Market AI products such as AI voice agents authentically to healthcare workers.
Explain technical capabilities in human, non corporate terms.
Prototype product marketing concepts using tools like Figma or Replit.
Work with engineers to turn lightweight prototypes into real product experiments and iterate based on user feedback.
Execution and Learning
Test bold concepts to capture attention and immediately see what resonates
Kill ideas fast when they do not land and double down when they do
Build in public and close the loop quickly with real user signals
Create momentum around about the startup so physicians and partners feel the energy of what we are building
Keep burn low by being scrappy, resourceful and creative across every part of the work
The ideal candidate…
Viral instincts: Knows what makes people stop scrolling, share, and talk
AI-native operator: Uses AI tools fluently in daily workflows to move far faster than traditional marketing teams
Credible storyteller: Understands AI products deeply enough to explain them clearly and market them authentically
Momentum builder: Can create spike-worthy viral moments and sustained, compounding growth and knows the difference
Culture-first creator: Loves meme culture, cultural commentary, and capturing zeitgeist moments without trying too hard
Marketing × engineering bridge: Can translate ideas into specs, coordinate with engineers, and help ship automated campaigns/systems fast
Builder mindset: Loves trying things, making things, shipping things then improving them
High ownership: Moves fast, learns fast, and takes responsibility end-to-end
In-person collaborator: Thrives working together in the office most of the week
Human and memorable: Creates work that feels warm, fun, and genuinely distinctive
Comfortable with ambiguity: Brings clarity through action and iteration
Low ego: Happy to scrap their own work and rebuild quickly
Strong values: Leads with kindness, honesty, and consistency even at speed
Driven by curiosity and impact: Motivated by learning, craft, and building something that matters
THIS ROLE IS NOT FOR YOU IF
Struggle in fast-moving, unstructured, ambiguous environments
Not fluent with AI tools or not genuinely interested in AI products (we’ll still support learning).
Need clear instructions
Need perfection rather than rapid experimentation
Feel uncomfortable testing ideas in public
Prefer planning/perfection over fast execution and progress
Not excited by scrappy growth work (content + campaigns + virality + product thinking)
Don’ t thrive in early-stage intensity, high-effort culture
Lacks strong instincts for what goes viral on social platforms
Uncomfortable recording short videos to share early thinking and ideas
Why work here?
Founders that have known each other since school and have both been successful in their previous fields
In person collaboration most of the week with a small, energised team
Ownership of AI product marketing, viral content creation and experiments that move the company forward
Health benefits
Be a crucial part in finding product market fit & building a community
Freedom to test bold ideas with low burn and fast feedback loops
A culture that values feedback, clarity, honesty, curiosity and long term thinking
An environment where high trust, autonomy and impact are the norm
Direct experience marketing cutting edge AI products and building AI powered marketing systems.
The opportunity to create content that goes viral and builds cultural momentum
Interview process
Initial conversation with TableCrowd Talent team via video for 30 mins
Marketing video task submission (more details available)
In Office interview with London team of 2