Salary: 60 000 - 70 000
Industry: B2B SaaS Elderly Care
Contract: full time
LOCATION: London (Office-based, 3 days a week, 2 WFH)
Information on the company
Care providers (Care Homes & Local Government) across the UK are facing major workforce shortages, yet the demand for care continues to rise year on year. Their Carers are their biggest asset, yet finding them and retaining them is their biggest challenge. Our client has created a platform that supports hiring, onboarding, sponsorship, and compliance all in one place, reducing admin and stress. They are an early-stage, investor-backed company with strong customer growth. This startup was founded following a deeply personal experience of navigating care for a loved one by one of the Founders who became so passionate and dedicated to the Care sector.
ABOUT THE ROLE…
Reporting to the Commercial Director and working with the Founder to build on the existing marketing foundations including both strategy and hands on execution. You'll sit at the intersection of sales, customer success and product.
Marketing to Enterprise care groups and their senior decision-makers & smaller care groups too
Demand generation Email marketing (newsletters, nurture flows, re-engagement), CRM workflows, landing pages, lead capture, and segmentation strategy. You'll build the pipeline and ensure clean handover to sales.
Content & thought leadership High-quality B2B copy across LinkedIn, web, email, and sales collateral. Thought leadership that makes the startup a trusted authority in the care sector. The content calendar is yours.
Events Care expos, webinars, and provider events. Collateral, stand presence, and the post-event follow-up campaigns that actually convert.
Market Intelligence Develop deep understanding of how enterprise vs. SMB care providers buy, what triggers action, and where competitors fall short. You'll feed insights directly into product and sales.
Reporting & Infrastructure Dashboards and KPIs, built from scratch. You'll create the framework that proves what's working.
The ideal candidate…
5+ years in B2B marketing, with 1–2 years in a start-up or scale-up where you’ve built things that didn't exist yet
You write sharp copy and build systems, equally comfortable with a LinkedIn post and a HubSpot workflow
Analytical and action-oriented: you measure, learn, and move fast
Collaborative and low-ego this role lives cross-functionally
Based in London, energised by an in-person, high-tempo team environment
Why work here?
Autonomy to build and develop a marketing function from the ground up
A mission that actually matters
Working hand in hand with leadership
And the chance to shape how a fast-growing company looks after its customers
Interview process
Stage 1: Video call with Commercial Director (30 mins)
Stage 2: Task
Stage 3: In office Interview with Commercial Director & Founder with task presentation (60 mins)