Salary: 45 000 - 55 000 + EQUITY
Industry: B2B SaaS AUTOMOTIVE
Contract: full time
LOCATION: LONDON
Information on the company
Our client is rethinking automotive operations using AI, helping automotive businesses turn transport cost into profit and building the leading platform for operational efficiency in the $2tn automotive industry. Dealers, manufacturers, and transport companies run huge logistics operations using spreadsheets, WhatsApp groups, and legacy tools. We're fixing that.
By turning unnecessary transport costs into opportunities for margin and growth, we're becoming the operating system for automotive logistics: route planning, optimisation, driver apps, marketplace integrations, and intelligence, all powered by real-world usage.
Founded by ex-Cazoo engineers/operators and automotive veterans (including leaders with experience from McLaren, Aston Martin and major dealer groups), our client already powers operations for some of the UK's largest retailers. We're backed by leading investors (Concept, Triple Point, and leading automotive angels from companies like Carwow and Bumper) and are scaling quickly.
ABOUT THE ROLE…
Working directly with founders, product team, and customers, you’ll be the creative storyteller who gets genuinely excited about product, uses AI like a superpower, and is ready to build something from scratch. You’ll be the person who:
Brings the brand to life through the stories of our customers and through the product itself
Turn customer wins into content that stops people mid-scroll
Makes every product release land with the clarity and impact it deserves
Make complex operational problems feel urgent and our solutions feel obvious
This is not for someone who wants to manage agencies and sign off on content calendars.
This is for someone who wants to make things. Someone with strong creative instincts, who wants to understand the product inside out, is comfortable on a customer's workshop floor with a camera, and works with AI tools every single day to move faster than a team of five.
The heartbeat of this role is two things: customer stories and product content. Everything else supports them.
Customer stories & video
Make customer success the cornerstone of Jigcar's marketing, building a library of compelling case studies, reference stories, and benchmarks that sales live and breathe.
Go on site with customers. Sit in their planning meetings. Walk their yards. Understand the real operational detail behind the numbers, then turn it into stories that make prospects think "that could be us." Comfortable on a customer's workshop floor with a camera, and works with AI tools every single day to move faster than a team of five.
Drive video content end-to-end. Identify the stories worth telling, write the briefs, direct our creative team on shoots, and make sure the final output is something you're proud to publish. You'll have access to a brand designer and animator; your job is to get the best possible work out of them.
Turn operational wins into multi-format assets: written case studies, short-form video, pull quotes, and social proof, all ready to deploy across channels and deal stages.
Run customer site visits, reference calls, and co-marketing that build advocates as well as content.
Brand, content & team voice
Be the guardian and builder of the Jigcar brand voice: opinionated, clear, and unmistakably ours.
Write content that genuinely earns attention: product stories, thought leadership, customer spotlights, and sharp takes on where automotive operations is heading.
Turn the whole team into a content engine. Help our founders, customer success team, and transport specialists build their personal brands on LinkedIn. Advise on what to post, ghostwrite where needed, and turn their conversations and insights into content that lands.
Build and manage Jigcar's LinkedIn presence as the primary B2B brand channel.
Work with our brand designer and animator to create visuals, motion, and campaigns that feel completely different to anything else in the industry.
Build and manage a newsletter, blog, and social content programme that grows an audience of operators and decision-makers who see Jigcar as the authority in the space.
Product content & launches
Understand what we're releasing and why it matters. When we ship a new feature or module, you need to quickly grasp the customer value behind it and turn that into content that makes people pay attention.
Own how every product release gets communicated to the outside world, from the first teaser on LinkedIn to the full launch sequence. You'll decide the angle, write the narrative, and make sure it lands.
Turn product releases into content that prospects and customers actually want to read. Not feature announcements, but stories about the problems we're solving and why they matter.
Create launch materials in collaboration with our brand designer and animator: videos, narrative decks, animations, visual explainers, and landing pages.
Work with our CPO to understand the roadmap and stay ahead of what's coming, so you can plan content around launches rather than scrambling after them.
Growth & demand generation
Own organic and paid social and search campaigns across LinkedIn and Google, from creative and copy through to targeting, bidding, and optimisation.
Design and run growth experiments across channels: email, webinars, trade shows, content, partner marketing. Always hunting for what moves the needle.
Plan and help run trade shows and events, from stand design and demos to follow-up sequences.
Build a simple, honest measurement framework from MQLs and SQLs to pipeline and expansion.
Collaborate with Sales on sequences, collateral, and account-based plays.
The ideal candidate…
A builder attitude: you're comfortable setting up tools, processes, and reporting from scratch.
Ideally 2+ years in B2B SaaS marketing, spanning content, growth, product marketing, or a generalist role covering a mix.
Natural storyteller. You can make complex operational detail feel urgent and compelling, and you write in a way that sounds like a human, not a deck.
People orientated. You're the kind of person who'd rather jump on a call with a customer than send a survey. You're comfortable walking a workshop floor with a camera, sitting in on a planning meeting, or presenting at a trade show stand.
Strong creative direction for video. You know what makes a good customer story on camera, you can write a brief that gets results, and you can push a creative team to deliver work that stands out. If you can also pick up a camera or edit in CapCut/Premiere yourself, that's a huge bonus, but the core skill is knowing what good looks like and making it happen.
AI-native. You already use AI tools every day to move faster and produce better work, and you're always looking for ways to go further. Show us something you've built or shipped using AI tools in your portfolio or application.
You communicate clearly, hold your own with commercial and technical teams, and bring energy and creative confidence to what you do.
BONUS
Hands-on experience managing paid social and/or search campaigns (LinkedIn Ads, Google Ads), from setup to optimisation.
A growth hacker mindset: curious, experimental, comfortable with ambiguity, and always looking for the lever that moves the number.
Curious about product. You don't need a product marketing background, but you need to be someone who can quickly understand a new feature, see why a customer would care, and turn that into a piece of content that resonates.
Why work here?
Meaningful equity from day one.
High-spec MacBook and quality equipment.
Discretionary performance-driven bonuses.
28 days holiday plus an extra day off for your birthday.
The opportunity to shape a category-defining brand and growth engine from the ground up.