Head of Conversion & Optimisation (Funnels, CRM & Automation)

Salary: 60 000 - 80 000 + KPI-based bonus

Contract: full time

LOCATION: London, HYBRID

Information on the company

Our client is a serial entrepreneur who built a software company from the ground up: starting from nothing and scaling it to over £50 million in total revenue, becoming the most recognised figure in their industry. For a decade, he ran the business end-to-end: creating content, investing millions in paid advertising, and building a community of tens of thousands of paying subscribers. The company was sold for an eight-figure sum in 2024. Since then, he’s been building his own personal brand, with the ambition of becoming a household name recognised for helping people build and grow their own businesses. In 2026 alone, he grew his following to over half a million people across channels in just over a year, applying that same decade of content and audience-building expertise to himself.

The content he shares is practical and grounded: real strategies on building wealth through social media and entrepreneurship, drawn from genuine experience rather than theory or motivation. Alongside that following, he’s building out the technology and businesses to match it: a SaaS platform for creators to sell products and subscriptions on repeat (think Shopify meets Kajabi for the creator economy); a co-working and creator accelerator community; an expanding content operation spanning YouTube and podcasting; a book landing next year, aiming for bestseller status; and a set of online courses.

This is a media and technology group at its earliest stages – a highly engaged, rapidly growing audience, a proven, successful entrepreneur, and ambitious growth plans ahead. They’re now looking for a senior conversion specialist to build the funnel and CRM infrastructure that turns that audience into customers, students and members across all of these products, from the ground up.

ABOUT THE ROLE

A senior, hands-on conversion lead to own the founder’s funnels and CRM.

  • Strategically design and implement funnel architecture and long-term funnel strategy for the entire business, sitting across social media, email, web, YouTube, podcast and books.

  • Build, manage and continually improve funnels, CRM, automations, email capture, tagging, segmentation and reporting.

  • Own ManyChat/DM flows, newsletter automation, lead magnet funnels, quiz funnels, waitlists and offer funnels.

  • Design and manage lead generation capture for all new product launches, including the new SaaS platform, the book and the courses.

  • Proactively report insights across the team, keeping everyone aligned on what’s working and what needs to change.

The ideal candidate…

You live and breathe tracking and automation.

Must have:

  • Senior, hands-on experience personally building and improving conversion systems, CRM flows, marketing automations and funnel infrastructure from scratch – not just managing other people who do it, or optimising something that already exists.

  • Strong technical understanding of funnels, CRMs, segmentation and lifecycle journeys.

  • Proven results from funnels, launches, lifecycle marketing or revenue-driving automations, with previous work, examples and outcomes you can show.

BONUS

  • Experience with founders, creators, personal brands, education businesses or ecommerce/DTC.

  • Webinar, launch, book funnel, course funnel or waitlist campaign experience.

Why work here?

  • High ownership and autonomy: this is a self-starter role, reporting into the Head of the business but run independently – not a flat structure, but genuinely autonomous.

  • Bonus on top of salary, tied to hitting KPIs.

  • Ground-floor impact: build the funnel architecture from scratch across Subspot, the course, and the founder’s upcoming book launch as he aims to become a bestselling author.

  • Direct proximity to a founder and brand scaling fast, with real budget and real momentum behind you.

  • Work alongside an existing senior media team who’ve built the brands behind some of today’s leading entrepreneurs – a huge amount to learn from.

INTERVIEW PROCESS

  • Stage 1 – 60 minute video interview with founder.

  • Stage 2 – Task.

  • Stage 3 – In-person meeting with the founder and senior team (60–90 minutes).