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Information on the company
We’re using the latest technology to help owners and pet care brands keep dogs happy and healthy. And they love it! We are the ‘Fitbit for dogs’ and have recently launched a new subscription club that rewards dog owners with Perks, Points and Prizes for walking and weighing their dog, a bit like ‘Vitality’ but for dogs. We have ambitious growth plans and have just launched our first national TV advertising campaign.
Day-to-day activities will include…
Working closely with the Marketing Manager and CEO
Leading the digital marketing strategy
Developing, implementing and scaling the digital customer acquisition channels and marketing strategy
Measuring and driving the number of new customer sign-ups through digital channels
Optimising the best digital channels to grow traffic, leads and sign-ups including; Paid and organic search, Paid Social, Display, Youtube & Email
Maximising website and campaign conversion
Taking a data-led approach to understanding and refining the customer purchase journey
Managing external agencies to improve performance and ensure activities run smoothly
Delivering data-driven performance and turning insights into actionable changes
Providing digital KPIs, reports and recommendations to management.
The ideal candidate’s personality and qualifications…
At least 3 years of performance marketing experience within a consumer-facing business or digital agency. If you have previously worked in a direct-to-consumer subscription-based business or have experience of the pet industry, that would be a bonus.
Passion for consumer brands who enjoys the technical aspects of digital marketing and working with the latest marketing tools
The Senior Digital Marketing Executive will have a strong understanding of all core digital marketing channels
Analytically minded, you have impeccable attention to detail and the ability to see trends amongst complex data, delivering end-to-end campaigns
Excellent knowledge and use of Google Analytics, Google Data Studio, Google Sheets, Google Ads and third-party data management tools
Experience with building and optimising campaigns across Facebook and Instagram using Facebook Ads Manager including building custom audiences. A track record of hitting cost per acquisition targets and managing 5-6 figure monthly budgets.
Experience managing PPC campaigns and bid management strategies, developing effective and dynamic ad copy
Experience auditing conversion and user behaviour, to optimise purchase and sign up journeys of an eCommerce website
Experience designing email automation programmes (with Dotmailer or similar)
A passion for multivariate testing to continuously improve ROI and campaign performance
A track record of hitting cost per acquisition targets and managing 5-6 figure monthly budgets
Enthusiastic about a large number of dog-related puns that form part of our working lives
What are the perks of working at this company?
Fantastic opportunity to join a company that is growing fast and changing pet care
Friendly and supportive culture, with very low staff turnover rates
The business has won multiple prestigious awards and gained a reputation for being an exciting and fun place to work
25 days holiday
Pension scheme
Dog-friendly office
Garden with BBQ
Well stocked kitchen
Pawsome team social events